Frances Wilson offers a range of publicity services for classical musicians and music/cultural organisations, including writing press releases and press liaison, social media campaigns and one-off projects to more involved long-term strategies, including profile-building and ongoing publicity support, tailored to the individual client’s aims and requirements.
Frances is a joy to work with – enthusiastic, knowledgeable, responsive, thorough in her approach, generous with her time, and a great deal more cost-effective for small projects than the major PR agencies
Josie Dixon, Director of the Yaniewicz project
What is PR?
Public Relations (PR) serves primarily to build positive relations between the client, media and general public, to raise awareness of/draw attention to the client’s activities – whether it is a concert/concert series, festival or product – and to secure favourable coverage of the client’s activities or product in the press and elsewhere.
Main activities
- Write and distribute press releases to press list (specialist print media, mainstream media, independent writers/bloggers, broadcasters/ podcasters, and others as appropriate to client and/or brief).
- Press liaison on behalf of client
- Regular social media posts to highlight client’s activities/product
- Produce digital assets to assist in social media posts
- Pitch positive stories and updates about the client/product to the media.
- Constantly look to increase the output of positive media coverage and to raise the profile of client
- Maintain good relations with press and seek new contacts
- Attend client events where appropriate in a PR capacity
Her clients have featured on BBC Radio 3, BBC Radio Scotland, BBC Three Counties Radio, Scala Radio and ClassicFM, independent podcasts, in leading industry/specialist publications including Classical Music, Choir & Organ, Gramophone, International Piano, Pianist magazine, Music Teacher magazine, Musical Opinion, Apollo magazine, The Burlington Magazine, Times Literary Supplement, Church Times, and History Today, national press including The Observer and The Scotsman, and on respected independent websites/blogs such as Seen and Heard International, The Classical Source and Planet Hugill.
Please contact Frances for further information or to discuss your requirements.
Frances brought a huge amount to the Royal School of Church Music’s Platinum Project, and she was a joy to work with throughout. From her work with the initial press release and her wide-ranging approach to the ongoing nature of the project, Frances really took time to understand and engage with the RSCM’s wider aims to promote choral singing all over the world
Thomas Hewitt Jones, composer
Photo by Melanie Deziel on Unsplash
FRANCES WILSON | The Cross-Eyed Pianist 